Mobile marketing is a fast, effective, inexpensive and cutting-edge marketing strategy, offering businesses a plethora of new ways to reach customers through the one thing they never leave home without: their technology.
Whether your marketing campaign centers around a promoting a special deal, advertising a new product or service, informing customers of a business upgrade, or recruiting new members, there is no more effective way to reach the masses and incite a response than to implement mobile marketing methods.
If you are a business that is new to mobile marketing, you owe it to yourself to learn more. Here are the main features and benefits of using mobile marketing:
Features of Mobile Marketing:
1. Mobile marketing campaigns easy to plan and execute, regardless of your technical experience (or lack thereof). There is a bounty of advertising agencies that specialize in mobile marketing services to help you, the business, get on the right track, and that offer user-friendly software and great technical support.
2. Launching a mobile marketing campaign can be done very quickly, in as little as twenty-four hours.
3. Mobile marketing software tracks your deliveries, responses and conversion rates, so that you know just how effective your ads are.
4. You are able to market directly to your target audience through mobile marketing software interfaces designed to let you pick and choose who you send your ads to.
5. Subscribers control whether or not they receive your marketing ads. Therefore, your audience is willing and interested, as opposed to captive.
Benefits of Mobile Marketing:
1. You are able to create marketing campaigns on short notice and get them out to customers very quickly. In turn, you see quicker turnaround times and coupon-to-customer conversion rates.
2. Mobile marketing puts you in consistent and direct contact with customers, enabling you to establish long-term relationships with them.
3. Mobile marketing ads can be saved and forwarded by customers who receive them, meaning you are able to reach a broader audience with no extra time, cost or effort on your part.
Statistics show that mobile marketing campaigns can offer ten percent greater returns than any other form of marketing there is. That, alone, is worth looking into. Add the convenient features and the precedent-setting benefits and you have a marketing method that can’t be ignored.
Reasons Why Text Marketing is Better than Other Marketing
SMS (short message service) marketing, or text marketing, is quickly becoming one of the most sought after forms of business marketing today. Text message marketing gained initial popularity in 2008, when President Obama’s public relations committee used it to announce the vice-presidential candidate.
Since then, everything from sports teams to grocery stores have opted to jump on the SMS bandwagon. So, why all of this interest in text messaging?
Here are five good reasons why text marketing is better than other marketing:
1. Text marketing is fast.
The time it takes to implement the phases of a text message marketing campaign is dramatically lower than other marketing methods. Businesses may conceive, design, plan and launch a mass text message in less than one day, enabling the conveyance of real-time information when it is necessary.
This gives businesses who use text marketing an edge when competing in the market to be the first to offer a new, high-demand product or service. Additionally, it’s not unusual to see customer response within an hour of sending a text marketing message.
2. Customers opt in to receive your texts.
That means you are only marketing to people who have expressed an interest in seeing what you have to offer. Subscribers to your texts either already like your product or service, or want to know more about it, so when you invest in a text message marketing campaign, you are only paying to market to people who are most likely to give you their business and spread the word.
3. Text marketing is accessible.
You do not have to hire a marketing guru or a computer programmer to get your business’s text marketing campaign up and running. Creating and launching a text marketing campaign is relatively inexpensive and fairly simple to do.
Just choose a mobile marketing company that specializes in providing software to businesses that are interested in using text marketing, pay a small monthly fee to use their service, and manage your text marketing campaign from the software’s user-friendly interface.
4. The statistics work in your favor.
Studies show that ninety-seven percent of all text messages are opened. Eighty-three percent of those messages are read within one hour. On top of that, text message marketing incites a higher response rate than any other marketing method available today, sometimes bringing in returns as high as seventy percent!
5. Using text message marketing to promote your business puts you at the forefront of modernity.
If you want your business to thrive, you must keep up. The best way to reach people in today’s fast-paced, technology-driven consumer market is through their technological devices. Moreover, “going green” is a huge trend in business and opting for paperless advertising is a step towards having an eco-conscious organization.
When it comes to convenience, cost-effectiveness, ease of use, rate of return and reputation, nothing beats text message marketing.
Mobile Marketing Coupons
Mobile marketing coupons are paperless coupons sent through technological means. Statistics show that mobile coupon campaigns receive a significantly higher response rate than any other marketing method, sometimes yielding up to a seventy percent return!
For that reason, more and more businesses today are starting to use mobile coupons to earn customer loyalty, expand their customer base and increase the efficiency of their marketing portfolios. You may be wondering why and how mobile marketing coupons came to be so popular.
Here are some good reasons:
1. Mobile marketing agencies are widespread and relatively inexpensive to work with.
A quick online search will return companies that specialize in software to help you plan, design and implement your mobile coupon campaign. User-friendly interfaces and accessible customer service departments make working with mobile marketing companies a breeze.
2. There is no need to deal with paper.
This works for both the business and the customer. As a business, you can forgo the process of designing your coupon layout for print and you can save on the costs of coupon production.
Moreover, going paperless is a step in the right direction toward becoming a green business. On the customer’s end, there is no paper coupon to clip and store and possibly forget to bring on the next shopping trip.
3. Marketing through technology brings your business up to speed with today’s fast-paced, technology-centered consumer market.
These days, a majority of people have swapped out their home phones in favor of cell phones, which are now so advanced as to offer full computer and internet functions at the tap of a touch-screen. Never before has it been easier to reach people at a global level and at near lightning speed.
4. Mobile couponing enables quick turn-around times.
There is no print campaign that can offer faster conversion from coupon to customer than mobile couponing. It is not unusual to send out a mass promotion message and see customers redeeming their coupons within the hour.
5. You have options when it comes to delivering mobile marketing coupons.
You may opt to send your mobile coupons via text message, email or multimedia graphics. Just create your campaign, choose your technology and click send.
When it comes to reaching customers quickly, efficiently and conveniently, there is no method that compares to mobile marketing. Using mobile marketing coupons is a great way to grow your business, your customer base and your marketing return rate.
Learn How to Use Mobile Coupons for Your Business
If you are looking for fresh ways to market your business, consider mobile coupons. Mobile coupons are text message coupons that work just like paper coupons, only without the paper.
That means you can skip out of the layout and printing aspects of your marketing campaign and focus on what really matters: what you want to say.
It also means that your customers will be much less likely to forget to bring their coupons with them because, let’s face it, these days it’s practically sacrilege to leave the house sans cell phone. Follow these tips to learn how to use mobile coupons for your business:
1. Find a reputable Short Message Service (SMS) marketing software distributor.
An online search for text SMS marketing or mobile advertising software will return a plethora of companies that specialize in helping you, the business, set up and implement your own text marketing campaigns.
Working with SMS marketing software is relatively inexpensive, so shop around and find a provider with great customer service and a variety of user-friendly tools.
2. Decide what type of mobile coupon you want to use.
Your options include flat-rate discounts (cents off or dollars off), percentage discounts, free offers, buy one get one free offers, multiple purchase discounts, sweepstakes entry, and rebate, among others. Use your imagination and consider your target market when preparing your mobile coupon marketing campaign.
3. Promote your mobile coupon at your store.
Whether you run a chain of retail stores, conduct business from an office location, or use a web-based sales approach, advertising your mobile coupon deal wherever your customers are likely to see it is a great way to increase the buzz about your product or service and grow your customer mailing (texting) list.
For example, if customers are greeted at your shop’s door with a sign saying, “Redeem your mobile coupon here for 25% off!” they are likely to ask about how they can get that coupon, and just as likely to provide their contact information to you in order to get it.
4. Send mobile coupons to your customers regularly.
Just as with any marketing venture, keeping your name fresh and relevant in customers’ minds is how you keep them talking about you and coming back for more.
Statistics show response rates for text marketing campaigns consistently outperform any other type of marketing media, proving that technology is the way of the present and the wave of the future.
The best way for your business to keep up is to market through technological avenues, and using mobile coupons is a great way to do just that.
Creative Ways to Use Mobile Marketing Coupons
Studies show that mobile coupons have a redemption rate of up to ten times higher than the redemption rate of paper coupons. That means that, if you are a business looking for a fresh and effective way to market, mobile coupons are the way to go.
When you launch a mobile coupon campaign, be prepared that these aren’t your grandma’s coupons. Mobile couponing opens up a whole new world of exciting, creative possibilities.
Here are five creative ways you can use mobile marketing coupons:
1. Market your mobile coupons using smart phone apps.
Nearly thirty percent of all American cell phone users own and use a smart phone, and that number is growing steadily by the day, with an estimated twenty percent increase by the end of 2011!
Reach these techno-savvy customers by marketing via smart phone applications like GeoQpons, Foursquare and ValPak Mobile Coupons, just to name a few.
2. Place your coupon in a mobile banner ad.
Mobile banner ads are full-color, graphic ads that adorn mobile phone web site screens. Make your ad vibrant and catchy, using as few words as possible (remember, you’re dealing with a tiny screen) to get your message across, and don’t forget the value of the word, “FREE!”
3. Include a QR code in your coupon.
QR (Quick Response) codes are similar to bar codes in purpose, only they have a different appearance and provide a broader user experience.
Many of today’s cellular phones are equipped with QR code readers and/or cameras that can scan QR codes and link the coupon holder to whatever web-based information the coupon maker wants to provide.
4. Cross-advertise your mobile coupon marketing campaign.
Display signs in your store, office or on your website that direct your customers to inquire about your mobile coupons and put their contact information on the mobile marketing mailing list.
This is a great way to get existing customers on board with your mobile marketing strategy, and also to attract new customers in order to grow your mobile marketing contacts list.
5. Start a mobile coupon club.
Begin by offering a great deal via mobile coupon, inciting established customers to join the club for members-only coupon specials.
Advertise your coupon club in your place of business and on your website, and also through mass emails and text messages. Offer rewards to those who refer others to the club and watch your business buzz grow.
The statistics don’t lie. Mobile marketing is an absolute must if you want to get or keep your business on the fast track to success in today’s consumer market, and mobile coupons are a great way to do that.
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